The Journey to Spring Part 13: Sending the Samples

Last week in our Journey to Spring Series, designer Tarsha Williams gave great advice on how to choose the right production company to manufacture your clothing line. This week, we are going to explore tips on ensuring that the production company executes your designs properly. Tarsha explains, “It can be a great relief once you…

The Journey to Spring Part 12: Choosing a Production Company

For aspiring fashion designers , going from making your clothes in your at home studio to having them mass produced can be a huge step! Designer Tarsha Williams shares with us her process for choosing a production company: Deciding which production company to work with depends primarily on 2 things: 1) your budget and 2)…

The Journey to Spring Part 11: Finalizing the Looks

Happy Thursday! After taking time to celebrate the holidays, the Journey to Spring Series is back! This weeks topic is about how Tarsha finalizes the looks before sending them off to production. She explains, “After creating a sample piece, it is important to put the garment on a model. At this step you can make…

The Journey to Spring Part 10: Choosing the Right Models

Ever designer has to go through the process of choosing the right models for a photo shoot or to walk a runway, but what is the best way of going about doing that? Designer Tarsha Williams gives us some insight to her process for choosing her models for her Spring 2013 Collection. “When choosing models…

The Journey to Spring Part 9: Choosing a Photo Shoot Location

The Photo Shoot is perhaps the most important part of marketing a collection. Over the next few weeks we are going to spend time talking with Tarsha Williams, designer for DelMoniCole Clothing, about the importance of all the aspects of a Photo Shoot. First up is a discussion about choosing the right location. She writes,…

The Journey to Spring Part 8: The Tools

Every good designer has those must have tools they use to create amazing collections each season. For designer Tarsha Williams, her most important tool is her sketch book. “I literally carry it around everywhere! Other construction tools are my sewing machine and my vintage mannequin. All of these are necessary in the construction of my…

The Journey to Spring Part 7: Accessorize!

What is a fashion collection with out the accessories. For designer Trasha Williams, Earrings are her go to accessory to style her collection. “Earrings just frame the face so well and can really add volume to an outfit. My go to jewelry designer is Melody. I am truly her biggest fan! My other favorite jewelry…

Journey to Spring Part 6: Designers That Inspire

Every designer has someone who they admire and who inspires them. For designer Tarsha Williams, her inspiration is mostly found in an era, but she admires Marc Jacobs and Alexander McQueen. She states, “Jacobs and McQueen have the ability to actually sell designs that are daring and different. McQueen in my opinion was a genius…

The Journey to Spring Part 5: The Ideal Woman

Every designer has an ideal woman in mind when they create. So, I wondered just who was the ideal woman for DelMoniCole Clothing. Designer Tarsha Williams explains, “I would say that my clothing line is for the fun, feminine woman who likes to express herself through her clothing. I feel that a lot women dress…

The Journey to Spring Part 4: Work Life Balance

Being a fashion designer requires a lot of time and dedication. So, I wondered how Tarsha Williams, designer for DelMoniCole Clothing, balances her work with her life. “I think that all working women and mothers find it difficult when trying to balance family and work. I make sure to divide my time during the day….

The Journey to Spring Part 3: What to Create

“I usually create what I would like to wear.” I love this quote by Tarsha Williams, designer for DelMoniCole Clothing. Last week she showed us a preview of of the fabrics she is using for her Spring collection. After making those selections, the next question becomes, “What will she make with the fabric?” She states,…

The Journey to Spring Part 2: The Fabrics

Every designer needs inspiration and designer Tarsha Williams of DelMoniCole Clothing gets her inspiration from fabrics. When purchasing fabrics she has adopted the ideology, “If you don’t love it don’t buy it.” In my view, loving the fabrics you choose are the base to creating a collection you will be proud of. Tarsha sent us…