Let me start by saying this is the most ingenious collaboration I’ve heard of in years. When it comes to style, Target has always nailed the wallet friendly pricing with the latest fashions and they were one of the first stores to collaborate with major designers. This time around, they have taken a stylish step forward and collaborated with one of the biggest fashion sites this side of the moon.: Who What Wear. Hillary Kerr and Katherine Power, founders of Who What Wear, have taken their deep fashion and street style knowledge to create a collection that is fun, comfortable and Instagram worthy. The 2 key things that have me sold on the collaboration are the “everything under $50” price point and the fact that the collection will add new items monthly. Take a peek at my favorites from the look book below. Then head over to target.com to view the entire lookbook and start planning your purchases. The collection goes on sale January 31st.