The Photo Shoot is perhaps the most important part of marketing a collection. Over the next few weeks we are going to spend time talking with Tarsha Williams, designer for DelMoniCole Clothing, about the importance of all the aspects of a Photo Shoot. First up is a discussion about choosing the right location. She writes,
“Taking pictures can be one of the most exciting parts of designing. This is the worlds first introduction to your line and it is so important that you represent your line in the best way. The first thing you must know when deciding what kind of shoot to have is that fashion sells a mood. How do you want people to feel when they see your line? For example, if I want my consumers to feel happiness and bright then taking a photo in a dark and eerie location wouldn’t fit with my theme. A better option in my opinion would be outside on a pretty day.
In my experience, you must think from the standpoint of a consumer. Where is your target population? Where do they hangout? I’ve found taking pictures in locations that everyone can relate to or is familiar with works best. Locations such as parks, streets, alleys, museums, fields etc. You must constantly be aware of your surroundings there are great locations to shoot everywhere regardless of what side of town you live on.
Quality of work is the most important. If your photos look amateur then people will assume that your clothes are as well. This does not mean you have to spend a lot of money on pictures but it is vital that you spend alot of time workig out the details. The details is what will set you apart.”
Next week we will be on Thanksgiving break, but look forward to the next post on December 6 about choosing the right models.
If you’ve missed any of the Journey to Spring Series, you can catch up here
To learn more about Tarsha Williams or DelMoniCole Clothing visit her website http://www.delmonicole.com